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Best-selling fidget toys have once again made headlines! Recently, LULU FAMILY discovered through Amazon backend sales data monitoring that a fidget toy has achieved outstanding sales performance. Different variants of the same product occupied 11 of the top 20 positions in Amazon’s Toys & Games category sales list in March, with the highest ranking soaring to third place! This hot-selling product is none other than Gokeey’s transformable building block fidget spinner.
01 Best-Selling Fidget Toys: 5 Million Pieces Sold in Just 2 Años!
This product comes from the Gokeey brand and has been on Amazon for exactly two years. According to LULU FAMILY statistics, the total sales of the top 20 different variants have exceeded 5 million pieces! Among them, the earliest, most classic, and most affordable (US$9.9 after discount) has now climbed to the top of the fidget spinner category.
According to data from Amazon Seller Elf, sales of this product have increased significantly in the two years since it was launched, especially during the Christmas season.
Among the different variants of this product, 11 variants were in the top 20 of Amazon’s toys and games category sales list in March. The sales of these 11 versions reached 485,400 units in March alone, and 1,155,100 units in the first quarter of this year! It is very popular! Además, the average price of different products on the list reached US$24.72, which is the dividing line between the middle and low-end prices, with the lowest price of US$9.9 and the highest price of over a hundred dollars. It depends on your preference.
02 Analysis of the three hot-selling ideas
Think 1: Innovation on Top of Classic Best-Selling Fidget Toys
Do you remember the fidget spinner craze in 2017? Back then, this small toy quickly became popular around the world with its unique bearing symmetry design and the charm of spinning on fingers, and became a new favorite on social networks. The total number of views on its YOUTUBE videos has exceeded 1 billion, which shows how popular it is. Gokeey’s transformable building block gyroscope is an innovation based on its predecessors, integrating the gameplay of building block assembly and deformation, giving the product multiple functions such as decompression, deformation, decoration, and practicality.
As can be seen from the pictures, the highlight of the product is the several building block “tentacles” around the bearing. These “tentacles” are made of building blocks, which can be disassembled to adjust the length, and can also be transformed into robots with various postures, building block “flowers”, or even practical mobile phone holders.
As long as the players have open minds, Gokeey transforming blocks will have enough room for development.
You don’t have to worry about mechanics, symmetry, or other issues that may prevent it from spinning. You also don’t have to worry about the first generation of fidget spinners being hurt by high-speed rotation due to material design issues. This product is so easy to play that both adults and children can easily get started.
The product has received good reviews from buyers on Amazon. Among the more than 7,000 reviews, nearly 80% gave 5-star reviews, and the overall product rating reached 4.6 points.
In addition to Gokeey, there are also similar products from other brands. Sin embargo, the sales volume is not at the same level, with monthly sales of only a few thousand pieces.
Además, the best-selling fingertip toys also have a product that is high on the list, which features magnetic building blocks, deformation, luminous and other multi-functions – TOSY Creative Multi-function Fidget Spinner. Three of the top four fidget spinners have deformation elements, which indirectly reflects the popularity of this type of product.
Think 2: Seize the Festival Traffic
The reason why this product climbed to the third place in Amazon’s sales list in March, and different versions (all Gokeey brand products) occupied 11 positions in the top 20 list at the same time, is actually that the seller seized a very important festival traffic – Pascua de Resurrección. Easter is an important festival in the West. Generally, the sales hotspot of the festival products is at the end of March and the beginning of April. According to the traffic keyword data monitoring of the No. 3 products on the list by China and Foreign Toys Network, the traffic keyword in March was “Pascua de Resurrección” related (easter), which brought up to 2.3 million exposures, which is more than 4 times the 560,000 traffic brought by the product’s own keyword “fidget”.
How did the sellers do it? It’s very simple, just add hot keywords in the product description. Looking through the product pages on the Chinese and Foreign Toys website, the product introductions include hot words such as Stress Relief, Sensory, and Easter Gifts, which is quite smart.
Think 3: Cater to the current trend of decompression
Satisfying emotional needs has gradually become one of the functions of toys. The product keyword ranking in the above figure also shows that the need for decompression for all ages is ranked first after the product name. The highly praised comments in the third list also show that buyers highly recognize the decompression function of the product.
As early as 2023, LULU FAMILY mentioned the MESH toy trend. MESH, short for mental, emotional and social health, is a trend that highlights the changing views of parents around the world on the role of toys in their children’s growth: more and more parents now view toys as a resource to support their children’s physical and mental health.”
This trend also applies to young people. Aren’t the popular vinyl plush toys, building blocks, etc.. on the market now popular because of their unique emotional value?
I believe that in the future, there will be more innovative and stress-relieving fingertip toys.
